PROJECT SCOPE: BRAND IDENTITY | PACKAGING
This was a re-design of their existing logo and packaging - my mission was to retain the current vibe but create a new visual direction that could take the company into the future.
This was a fun project as it allowed me to integrate my love of tea and celebrate Buddha Teas’ uniqueness.
The custom logo, accent icon, patterns, and packaging design delivered a sense of serenity and well-being. Multiple patterns were developed that were incorporated into the packaging and marketing materials.
In 2023, the "B" accent icon was selected for publication in the LogoLounge Book 14 from over 30 thousand submitted entries.